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AWDC launches Antwerp Diamond Experience with Kuwaiti Visit

For the past three days a delegation of leading jewelers and diamond traders from Kuwait have been getting acquainted with their counterparts in Antwerp, enjoying a behind-the-scenes look at the diamond capital and doing business at high-level networking events. The visit from the up-and-coming diamond market of Kuwait – long a major player in the pearl, gold and gemstone jewelry trade – signals the launch of a new initiative by the Antwerp World Diamond Centre, the Antwerp Diamond Experience.

With this initiative, AWDC is targeting the biggest and most promising diamond markets, with visits from the United States, China, Bahrain and Turkey planned for 2016. AWDC is keen to develop relationships with individual groups and businesses ‘on the ground’ to help pave the way for the companies it represents, and have made it a priority to facilitate interested companies to find their way to the home of diamonds – Antwerp – to give participating companies inside access to Antwerp diamond market.

Participants from the Kuwait delegation were enthusiastic about their Antwerp adventure, noting that Kuwaitis in general hold Belgian diamonds in high regard.“Kuwaiti people believe that diamonds should come from Belgium,” said Faisal Ali of Zen Diamonds, a Turkish company with 57 shops around the world.

“They want to know it is from Belgium and that it is natural. They advertise this in their shop window. ‘Belgian diamonds’.” He also praised the work HRD Antwerp has done to strengthen the relationship between HRD Antwerp and Kuwait, such as engaging the Kuwait Ministry of Commerce & Industry directly and organizing a “Diamond Essentials Workshop” in Kuwait on grading principles and international standards. “The fact that they are working directly with Kuwait’s diamond jewelry industry to help us build trust and confidence is reviving interest for HRD Antwerp certificates in Kuwait,” Ali added.

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